This policy explains what cookies and similar technologies are, what types we use, why we use them, which technologies require your consent, how third-party providers may use information, how long technologies may remain active, and how you can manage or withdraw your choices.
This policy should be read alongside our Privacy Policy.
1. About Medi Alarm 247
Medi Alarm 247 is operated by Medi Alarm 247 Limited, company number 13634557.
Postal and correspondence address:
Medi Alarm 247 Limited
Unit 5
17 Cobham Road
Ferndown
Dorset
BH21 7PE
Telephone: 0800 688 9961
Email: hello@medialarm247.com
Website: www.medialarm247.com
Medi Alarm 247 Limited is responsible for deciding how cookies and similar technologies are used on our website, except where a third-party provider acts as a separate or joint controller.
2. What are cookies?
Cookies are small text files that are placed on or accessed from your computer, smartphone, tablet or other device when you visit a website.
Cookies can allow a website to:
- recognise a device;
- remember preferences;
- keep a website secure;
- operate forms;
- remember cookie choices;
- understand how visitors use the website;
- measure advertising performance; and
- display more relevant advertising.
Some cookies exist only during your visit and are deleted when you close your browser. These are known as session cookies.
Other cookies remain on your device for a set period or until you delete them. These are known as persistent cookies.
3. Similar technologies
The rules described in this policy also apply to technologies that store information on or access information from your device.
These may include:
- tracking pixels;
- web beacons;
- scripts;
- tags;
- software development kits;
- browser local storage;
- session storage;
- device identifiers;
- link tracking;
- navigational tracking;
- embedded content;
- social-media plugins; and
- similar storage and access technologies.
In this policy, references to “cookies” include these similar technologies unless stated otherwise.
4. First-party and third-party cookies
4.1 First-party cookies
First-party cookies are set directly by the Medi Alarm 247 website.
They may be used to:
- operate the website;
- maintain security;
- process forms;
- remember preferences;
- store cookie choices; and
- understand general website performance.
4.2 Third-party cookies
Third-party cookies are set or accessed by another organisation through technology placed on our website.
Depending on the tools enabled on our website, these organisations may include:
- website-hosting providers;
- WordPress or website-platform providers;
- Elementor or website-design providers;
- GoHighLevel or LeadConnector;
- Google;
- Meta;
- Facebook;
- Instagram;
- communications providers;
- embedded-content providers;
- security providers;
- analytics providers; and
- cookie-consent providers.
Third parties may process information under their own privacy policies and may act as independent or joint data controllers for some activities.
5. The categories of cookies we use
We divide cookies and similar technologies into the following categories.
5.1 Strictly necessary cookies
Strictly necessary cookies are required for the website or a service requested by the visitor to function properly.
They may be used to:
- maintain website security;
- prevent fraud or misuse;
- balance website traffic;
- remember cookie-consent choices;
- operate forms;
- maintain a browser session;
- enable requested website features;
- protect the website against malicious activity; and
- identify and correct technical faults.
These technologies cannot normally be switched off through our cookie-preference tool because the website may not work properly without them.
You may be able to block them through your browser settings, but parts of the website may then stop working.
We do not use strictly necessary cookies for advertising or behavioural profiling.
5.2 Preference and functionality cookies
Preference and functionality cookies allow the website to remember choices or provide enhanced features.
They may be used to remember:
- display preferences;
- accessibility preferences;
- language preferences;
- form information;
- communication preferences;
- previously selected options; and
- other website settings.
Some limited preference technologies may be used without consent where the legal requirements for an applicable exemption are met.
Where an exemption applies, we will:
- provide clear information about the technology;
- limit its use to the exempt purpose; and
- provide a simple and free way to object.
Where an exemption does not apply, these technologies will only be used after consent.
5.3 Analytics and statistical cookies
Analytics cookies help us understand how visitors use our website.
They may collect information such as:
- pages visited;
- time spent on pages;
- the route taken through the website;
- links selected;
- device and browser type;
- approximate geographic area;
- referring website;
- page-loading performance;
- errors encountered; and
- whether a visitor completed an enquiry form.
We use this information to:
- improve website structure;
- identify popular pages;
- fix technical problems;
- understand how the website performs;
- make content easier to find; and
- assess whether website improvements are effective.
We may use limited statistical technologies without consent where all legal requirements for the statistical-purpose exemption are met.
Where we rely on this exemption:
- the sole purpose will be to collect statistical information about how the website is used;
- the information will be used to improve the website or service;
- the information will not be used to identify, track or profile individual visitors;
- information will not be used for advertising;
- any sharing will be limited to organisations helping us improve the website;
- visitors will receive clear information; and
- visitors will have a simple and free way to object.
Where these conditions are not met, analytics technologies will remain disabled until the visitor gives consent.
5.4 Advertising and marketing cookies
Advertising and marketing technologies may be used to:
- measure whether an advertisement resulted in a website visit;
- measure whether a visitor submitted an enquiry;
- understand advertising performance;
- attribute enquiries to campaigns;
- prevent the same advertisement being displayed excessively;
- create or refine advertising audiences;
- display advertising on other websites or platforms;
- exclude existing Customers from some advertising;
- support remarketing;
- measure advertising conversions; and
- understand interactions with advertisements.
These technologies may be provided by organisations such as:
- Meta;
- Facebook;
- Instagram;
- Google Ads;
- Google Analytics where linked to advertising features;
- GoHighLevel;
- LeadConnector; and
- other advertising or campaign-measurement providers.
Advertising, remarketing, behavioural profiling and social-media tracking technologies will not be activated until you give consent.
We do not treat advertising cookies as strictly necessary.
We do not intentionally provide the following information to advertising platforms:
- medical information;
- health conditions;
- alarm-event information;
- SOS activations;
- GPS alarm-location history;
- Emergency Contact information;
- key-safe details;
- Monitoring Centre notes; or
- safeguarding information.
5.5 Social-media and embedded-content cookies
Our website may contain:
- social-media links;
- Facebook or Instagram features;
- embedded videos;
- maps;
- reviews;
- widgets; or
- content provided by another website.
These services may place cookies or access information from your device.
Where an embedded feature tracks visitors or uses information for advertising, profiling or other non-essential purposes, it will remain blocked until consent is provided.
Clicking a standard link to another website may cause that website to collect information after you leave the Medi Alarm 247 website.
The external organisation’s own terms and privacy policy will then apply.
6. Our cookie register
The exact cookies and similar technologies used on the website may change when:
- website features are updated;
- providers change;
- advertising campaigns change;
- forms are replaced;
- security tools are updated; or
- new website functionality is introduced.
Our cookie-preference centre should display the current register of technologies detected on the website.
For each technology, the register should show, where applicable:
- cookie or technology name;
- provider;
- purpose;
- category;
- whether it is first-party or third-party;
- duration;
- whether consent is required; and
- a link to relevant third-party information.
The live cookie register displayed through the website’s cookie-preference centre forms part of this Cookie Policy.
Where there is a conflict between a generic example in this policy and the live technical register, the live register should identify the technology actually detected on the website.
7. Summary of cookie categories
| Category | Typical purpose | Used before consent? |
|---|---|---|
| Strictly necessary | Security, forms, sessions and recording cookie choices | Yes, where legally exempt |
| Preferences and functionality | Remembering selected settings and improving website functionality | Only where an exemption applies; otherwise consent is required |
| Analytics and statistics | Understanding website use and improving performance | Only where the statistical exemption applies; otherwise consent is required |
| Advertising and marketing | Campaign measurement, conversions, remarketing and audience creation | No |
| Social media and embedded tracking | Social plugins, videos, maps or third-party content | No, where tracking or non-essential access occurs |
8. Cookie consent
Where consent is required, we will request it through our cookie banner or preference centre.
Consent must be:
- freely given;
- specific;
- informed;
- unambiguous; and
- provided through a clear positive action.
We will not treat the following as consent:
- silence;
- inactivity;
- continuing to browse;
- ignoring the banner;
- closing the banner; or
- pre-ticked boxes.
Non-essential cookies must remain disabled until the visitor makes the relevant choice.
The consent interface should provide clear options to:
- accept relevant cookies;
- reject non-essential cookies;
- choose categories; and
- review further information.
The option to reject non-essential technologies should be presented as clearly and accessibly as the option to accept them.
9. Technologies used without consent
Some cookies and similar technologies may be used without consent where a legal exception applies.
This may include technologies used solely for:
- transmitting a communication;
- providing a service specifically requested by the visitor;
- website security;
- fraud prevention;
- technical fault detection;
- authentication;
- remembering a cookie choice;
- limited statistical purposes;
- limited appearance or functionality preferences; or
- another legally exempt purpose.
An exception will only be relied on where all applicable legal requirements are met.
If a technology is also used for advertising, profiling or another non-exempt purpose, we will not rely on the exception for that wider use.
10. Managing your cookie choices
You can manage your cookie choices through the Cookie Settings or Privacy Settings link displayed on our website.
Depending on the design of the site, this link may appear:
- in the website footer;
- in the cookie banner;
- through a floating cookie-settings icon; or
- within the privacy-preference centre.
You should be able to:
- see the available categories;
- accept or reject optional categories;
- review providers;
- withdraw previous consent;
- object to qualifying exempt statistical or preference technologies; and
- update your selections.
Withdrawing consent will not make earlier processing unlawful.
Once consent is withdrawn, relevant non-essential technologies should stop being placed or accessed from that point onwards.
Some information already collected may be retained where there is another lawful reason to do so, as explained in our Privacy Policy.
11. Objecting to exempt analytics or preference technologies
Where we rely on a statistical-purpose or appearance-related exception rather than consent, you will be given a simple and free way to object.
This may be provided through:
- a toggle in the cookie-preference centre;
- a reject or disable option;
- an objection link; or
- another clear website control.
If you object, we will stop using the relevant technology on your device for that purpose.
We will not require you to create an account, make a telephone call or pay a fee to exercise this choice.
12. Browser controls
Most browsers allow you to:
- view cookies;
- delete cookies;
- block all cookies;
- block third-party cookies;
- block cookies from particular websites;
- clear local storage; and
- receive a warning before a cookie is stored.
The method varies depending on the browser and device.
Blocking all cookies may affect:
- website forms;
- cookie-preference settings;
- security features;
- accessibility functions;
- embedded content; and
- other website functionality.
Browser controls do not always prevent every type of tracking technology, such as pixels, scripts, device identifiers or server-side measurement.
The website preference centre should therefore be used where available.
13. Google services
Where enabled and consented to, we may use Google services such as:
- Google Analytics;
- Google Ads;
- Google Tag Manager;
- Google conversion tracking;
- Google Maps;
- embedded Google content; or
- other Google website services.
These technologies may process information including:
- IP address;
- browser information;
- device identifiers;
- pages visited;
- advertisement interactions;
- campaign information;
- approximate location;
- referral information; and
- enquiry or conversion events.
Google may process information outside the United Kingdom.
Advertising-related Google technologies will not be enabled until consent has been obtained.
Google Tag Manager itself is a tag-management system. Technologies loaded through it must still be classified and controlled according to their actual purpose.
14. Meta, Facebook and Instagram services
Where enabled and consented to, we may use Meta technologies such as:
- Meta Pixel;
- Facebook conversion tracking;
- Instagram advertising measurement;
- custom-audience tools;
- campaign attribution;
- social-media plugins; and
- embedded Meta content.
These technologies may process information including:
- IP address;
- browser and device information;
- pages visited;
- advertisement interactions;
- campaign information;
- website events;
- form or conversion events; and
- Meta-related identifiers.
Meta may use information in accordance with its own terms and privacy notices.
Meta advertising and tracking technologies will not be enabled until consent has been obtained.
15. GoHighLevel and LeadConnector
We may use GoHighLevel, LeadConnector or related CRM and website technologies to:
- operate enquiry forms;
- route enquiries;
- record appointment requests;
- manage communications;
- identify enquiry sources;
- support website chat;
- manage customer journeys;
- measure campaign conversions; and
- connect website activity with our CRM.
Some form-processing technology may be strictly necessary to complete an action requested by the visitor.
Analytics, advertising, campaign attribution or cross-session tracking functions will only be used where:
- consent has been obtained; or
- a specific legal exemption applies and all conditions are met.
Information submitted through a form is also governed by our Privacy Policy.
16. Website platform and functional tools
Our website may use platform, design, security or functional technologies supplied through services such as:
- WordPress;
- Elementor;
- website-hosting providers;
- form providers;
- anti-spam providers;
- security services;
- content-delivery networks;
- caching services; and
- consent-management platforms.
These technologies may be needed to:
- display the website;
- secure forms;
- prevent malicious activity;
- improve page loading;
- remember preferences;
- maintain sessions; and
- store cookie choices.
A technology will not be classed as strictly necessary merely because it is useful to us.
Its classification will depend on its actual purpose and whether the visitor-requested service could reasonably operate without it.
17. Retention and duration
The period for which a cookie remains active depends on its purpose.
Cookies may last:
- until the browser is closed;
- for a few minutes or hours;
- for several days;
- for several months; or
- for a longer stated period.
We will not keep cookies active for longer than reasonably necessary for their stated purpose.
The live cookie register should show the duration of each detected technology.
Consent preferences may be stored for a reasonable period so that the website does not repeatedly ask the same question.
We may request consent again where:
- the existing consent has expired;
- material new technologies are introduced;
- the purposes change;
- providers change materially;
- the previous choice cannot be verified; or
- a renewed request is otherwise appropriate.
18. Personal information collected through cookies
Some cookie information is anonymous or aggregated.
Other information may be personal information where it can identify or distinguish a person or device.
This may include:
- IP addresses;
- online identifiers;
- device identifiers;
- advertising identifiers;
- cookie IDs;
- browsing activity;
- enquiry-source information;
- approximate location;
- campaign information; and
- information linked with an existing CRM record.
Where cookie information is personal information, it will be processed in accordance with our Privacy Policy and UK data-protection law.
19. International transfers
Some cookie, analytics, CRM, hosting and advertising providers may process information outside the United Kingdom.
Where required, international transfers will be protected through an appropriate mechanism, such as:
- UK adequacy regulations;
- the UK International Data Transfer Agreement;
- the UK Addendum to approved contractual clauses;
- another approved safeguard; or
- a legally permitted exception.
Further information about international transfers is available in our Privacy Policy.
20. Children and vulnerable visitors
Our website may be viewed by people looking for alarm services for:
- older adults;
- disabled people;
- children;
- vulnerable adults;
- people with health conditions; and
- family members or carers.
We do not use health information or vulnerability information for cookie-based advertising.
We will take reasonable steps to ensure that:
- consent choices are clear;
- language is understandable;
- rejecting optional cookies does not prevent access to essential information;
- unnecessary tracking is avoided; and
- sensitive alarm-service information is not sent to advertising platforms.
21. Do not track and browser privacy signals
Some browsers or devices send privacy signals indicating that a user does not wish to be tracked.
Technical standards and provider responses to these signals may vary.
Where legally required or technically supported, we will take appropriate account of recognised privacy signals.
You should continue to use our cookie-preference centre to record your choices directly.
22. Updates to this policy
We may update this Cookie Policy to reflect:
- changes to the website;
- new or removed technologies;
- changes to providers;
- changes to consent requirements;
- changes in law or regulatory guidance; or
- changes to our business.
The latest version will be displayed on our website with the updated date.
Where a material change affects previous consent choices, we may display the cookie banner again and request a new choice.
23. Contact us
Questions or concerns about cookies and similar technologies can be sent to:
Privacy Team
Medi Alarm 247 Limited
Unit 5
17 Cobham Road
Ferndown
Dorset
BH21 7PE
Telephone: 0800 688 9961
Email: hello@medialarm247.com
24. Complaints
If you believe that cookies or similar technologies have been used improperly, you may contact us using the details above.
Please include:
- your name and contact details;
- the device or browser affected where known;
- the date of the issue;
- the website page involved;
- the technology or provider concerned where known; and
- what you would like us to do.
You may also complain to the Information Commissioner’s Office, which is the UK regulator for data protection and electronic-communications privacy.
ICO helpline: 0303 123 1113
Contacting us first does not affect your right to complain to the Information Commissioner.